DDI development |
Posted: May 15, 2019 |
Mobile App Marketing Trends 2019It won’t be a surprise if we tell you that the mobile app market is booming now. According to the recent reports of the first quarter of 2019, there were 2.1 million Android apps and almost 1.8 million iOS applications available to download on the leading app stores. And that’s the very beginning only, and the figures are expected to grow rapidly. Herewith, if you think about mobile app development, then the article is what you need to read definitely. Here we gather and overview top mobile app marketing trends that you are to take into account making up your business strategy. Top 7 Mobile App Marketing Trends to Focus On In 2019The mobile app business has vast possibilities and ways to choose, but not all of them will have big success and bring you wanted revenue. Anyway, there are top 7 mobile app marketing trends that you’d better implement into your application to be among the leaders in 2019. Seeing is believing, so let’s just take a closer look at each solution. The Growth of Voice SearchAccording to the research made in 2018, the usage of voice assistants was increased by 76%, and it is going to grow in 2019. The next battleground for marketers will be UI platforms (Alexa vs. Siri, Google Home, Bixby). That’s the very reason to think about voice activated search advertising and marketers should rethink of keyword strategy. You need to tag all images, video and other content with relevant alt-texts, meta descriptions as well as to adapt them to the voice search. Thus, implementing the tech will help you to create more personalized and relevant content to reach the needs of users. 5G is Here to StayBig changes are coming along with the 5G network appearance. It’s expected that the technology will reshape lots of industries with mobile marketing included. Comparing 4G and 5G, the latter will be at least 20 timesfaster offering bigger capacity and better coverage. It’s forecasted that the spendings on the 5G mobile infrastructure in the period from 2019 to 2021 will be 2.3 billion U.S. dollars. That’s obvious seeing the advantages like 20Gb/s speed that promises to download the heavy mobile apps and in-app downloads in seconds instead of minutes. That makes app developers and marketers focus on the building smoothly functioning application features to satisfy the requirements of users. Moreover, the first gadgets supporting 5G technologies are going to appear on the market in 2019 by Verizon and Samsung, and in 2020 by Apple company. Improved Targeting and Audience SegmentsYou are to know your audience to succeed. It’s not news, but the rule. The segmentation of the audience is not a new idea too; 77% of email marketing ROI comes from segmented, targeted, and triggered campaigns. However, it’s a trend to follow in 2019 and further. Users require more personalized ads. Categorize your current and target audience to see better the consumers segment to target for your mobile application. More Human-Like ChatbotsAccording to the predictions, 85% of consumer interactions will be handled without a human by 2020. Implemented AI technologies into the chatbots enable them to learn from the previous answers, choices, and decisions of the consumers that make them smarter and smarter. Due to their capability to self-learn, the chatbots produce quicker and smarter responses and become more human-like. Thanks to the chatbots capability to process the big volume of data faster than human assistants, they can give quick answers in an emergency and 37% of consumers find that a great feature. That makes the technology highly popular not only for app users but for app developers too. Nowadays there is no need for your users to deal with the support or waste time for phone, email or FAQ reading, all they want to know about your product or service can be given by chatbots. You can use them as in-app or separate app messengers to provide your consumers with 24/7 support. Focus On High-Quality ContentCreating your mobile application, take into account that 91% of consumers report that content is very important. So, focus on writing unique and high-quality content for your mobile application. When writing articles, you should consider the following things that are critical for obtaining better results. Keywords are relevant, and you’d take into account the word and phrases combinations people use for the search. Anyway, your content is to be human and easy to read. Don’t forget about the importance of the valuable and useful info provided. Authentication & Provenance with BlockchainIn 2019, the spendings on blockchain solutions are predicted to reach about $2.9 billion on an international scale. And that’s no wonder. Today the question of the security and private data protection becomes the first thing to care globally. Marketers gather data about the users that allow targeting the needed audience as well as developers to design the needed features to increase sales. Blockchain gives decentralized and totally secure transfers of data and service/product. You can use the solution for the built-in features of authentication and provenance without a fear of data leak. AI & ML IntegrationPersonalization is the future of marketing and mobile marketing as well. AI and ML technologies are what you need to integrate into your mobile application to personalize the service. Due to the statistics, 61% of marketers find AI technologies to be the most important aspect of their data strategy. The longer the consumer uses your app, the more the solutions built-in learn about him/her. In such a way, AI and Ml can sift through the data gathered and even recognize the best time to send notifications, ads, etc. All that is bound to create more profitable leads and conversions. Bottom LineSumming up, it’s quite clear that the new era of digital marketing is already here because of the mobile devices’ high popularity. The fast development and changing of the industry make the marketers be ready to leverage new solutions and technologies in order to personalize the product, better understand the needs of the consumers and meet their rapidly shifting demands. All solutions mentioned in the article are going to help you to achieve the aims, stay competitive or even keep ahead of commercial rivals.
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